Isn’t it crazy how some content just snaps the internet in half, goes viral, and the ideas were all things you’d thought of before? There is a magic to creating content that gets noticed, shared, and distinguished from other content JUST like it. Below we are going to go through 3 distinguishing factors you can use RIGHT NOW to make your content irresistible to the internet, social media, and most importantly your PC: your Preferred Customer. Let’s get started:
1. Reverse engineer the process and position yourself as the Solution.
This sounds complex, but I promise you I’ll make it easy peezy. First write down ALL the topics related to your business industry (this should be a long list, folks). Then reverse engineer each one to make your product or service the HERO of the topic! Here’s what I’m talking about:
- Let’s say, you sell silver bracelets.
- One of the topics related to silver is the question of authenticity.
- You THEN write the content, “5 Mistakes People Make When Choosing Silver.”
- And, what is it I see as THE number 3 mistake? Buying jewelry that might not be real silver!
- The solution? Look for the silver authenticity code, like the one shown on ALL of your bracelets (insert picture of your bracelet here).
- “This is an example of a company (insert your website here) dedicated to selling real silver. Silver jewelry is an investment and you want a company that takes this seriously, so save yourself time and money by looking for companies like this with your next silver purchase.”
See how your bracelets became the hero of your content? All we did was take a topic of concern in your industry and VABOOM! You became the Solution. You provided information that will help your readers, gave them an EASY way to access the safety of your silver, and did NOT come off as salesy.
2. Go viral.
Easy right? Well, actually there are some things all viral content has in common that you can hack, if you pay attention. This does NOT include the Tic Tok or cat videos we can’t get enough of. . . that’s just the magic of “Awesome.” I’m talking about consistent written content that is shared all over social media, industry sites, and throughout the internet due to the results, impact and value it gives.
What you’ll notice is that there is always One Specific Idea that is discussed. General info goes nowhere people!
There also needs to be some Emotion behind the idea. One easy way to generate emotion is to tell a personal story about this one specific idea. Stories are like MAGIC in the content world.
Then, and Only then, prove that it is Beneficial to the reader. How can they gain value from your content, can you provide a step-by-step how to get the results related to this One Main Idea? Show industry statistics of proven results from your idea.
Give them an AATA: an Actual Actionable Take Away. Tell them HOW to do this right now. Challenge them to get the results you’ve shown work, and would benefit their lives. Give them a website to shop, tell them to buy your book, NOW for their best lives yet. You get the idea.
It’s important you write your content in this order. For instance, giving people statistical proof that your idea works before getting them emotionally hooked is like content kryptonite. You can wave goodbye to your readers. But if you can follow these steps, you might just see your content reach viral numbers!
3. Take your general content and make it irresistible.
We want juicy content that adds value to our lives, and helps us become better humans. Think like the reader, and uplevel just your headline to something You’d want to read. Here are some examples of general content made into outstanding content:
General: “My struggle as an artist”
Outstanding: “The step-by-step method for going from starving artist to world-wide fame”
Outstanding: Inspires action
Outstanding: Specific and results driven
General: Coddle the reader
Outstanding: Challenges the reader to do something to better herself
When we add value to someone’s life Without the expectation they’ll purchase from us, we win. The content that makes us jump out of our skin, like this does for me, if you can’t tell already, is the content people WANT to read. Can’t you TELL when a writer isn’t even interested in their OWN content? Why should WE be interested?! Find the topics that throw your hands to the keyboard and make you want to share with the WORLD! This is what becomes snatched up by Google, and other search engines. You’ve got this, I know you have passion, grab it and start writing. The world needs to read your content in your unique voice.
Wishing you all the best, and if you want more ways to uplevel your business and life, I would be honored if you became an SRO Insider. Here is the link, and if you’re into it feel free to share the link. https://mailchi.mp/scarlettrameyofficial/becomeaninsider
Yours in love and support