3 Things Your Business Website Needs NOW

May 1, 2020 by Scarlett Ramey0
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With business changing its marketing rules, the guidelines for a successful modern website have changed to sell to our lowered attention spans.  The following are interesting new guidelines that either were taboo, previously, or thought of as marketing suicide. These are now the new standards for the market to even pay attention to, let alone buy from.

1.  A “Buy Now” button above the fold.

Above is a newspaper term that actually means, the stories, headlines, or images that appear on the newspaper without having to unfold it. Being anything “above the fold” is very expensive real estate, as these items appears immediately as people browse while shopping. For instance, people tend to purchase a whole newspaper based on the items they see above the fold. 

So what does this mean on a website? Exactly the same thing! When people pull up any website, especially on a mobile device, they are looking for the point. If you sell something, you NEED the “Buy Now” button on the page people see first, without scrolling. How many times have you gone to a website, ONLY to purchase a product, and you find that you have to hunt down the purchase button? It’s maddening! Make sure it is right there, big and bold, JUST for the people that are ONLY going to your site to purchase. People like me with content ADD with thank you!

2.  Be blunt, if not crazy clear, about what it is you do. 

State above the fold what you do that SOLVES an issue your customer needs fixed. We used to take the website as a creative license to really reflect who we were, what our values were, and possibly how we came to build the business through our passion to help others. Now? Your customer wants that to be a tab they have the option to click, not content they have to wade through to get to whatnot is they came for.

The operative word here is THEM. As you create your website, think about how your customer wants to navigate it. If you sell something and advertise your website, understand, that when the FINALLY reach your website, they are ready to buy. Make your website easy to SHOP. 

3.  Be upfront with prices on your website.

This used to be sacrilege! Don’t talk about money until you lead them through the sales process. Then negotiate. Not anymore, folks! Our buyers want to know immediately what the price is.  It actually allows them to purchase faster because there’s much less time to analyze a product before purchasing. The more specific you can be about what your selling, and posting the price, plain as day, the easier it is for them to say, “Yes!”

These all used to be unheard of marketing techniques until we ran out of our customer’s time. We now have seconds to gain attention and sell. Price, attention, and location are now the new director in this marketing movie.

If you’re into it, feel free to share this with someone you KNOW needs to hear these words!

Subscribe Here: https://mailchi.mp/scarlettrameyofficial/becomeaninsider

If you’re into it, feel free to share this with someone you KNOW needs to hear these words!

Yours in love and support,

Scarlett Ramey

P.S. Hope to see you in the comments. Let’s rally together during this time and stay connected to stay on business growth journey.  The world deserves the BEST of you.


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