The question today seems to be an either or business. “Should I stay in business, give away my product or service for free, or just close down?” Is it more responsible to close down, OR stay open? COVID-19 has giving business owners a lot to think about during this time. There are so many in need, that larger companies are giving away their products and services for free. But think about it, do we need to do this in order to stay at the top of mind or relevant? Here are FIVE reasons, I believe online businesses are just more responsible during this time, so please consider staying open, and going online to help the community at large.
1. Stay open for those who DO need you!
We are SO grateful for businesses that are open now, and if you think about it, we have NO problem paying them everything they’re worth. Grocery stores, for instance. Thank God they’ve stayed open. At the time I am writing this, I am SO grateful for the stores that have stayed open. They give us more freedom to be out, choose our own products in real time, and we definitely feel more than happy to pay them what they’re worth, considering all the increases in work load they must endure. Sanitizing everything at all times, stocking times now taking forever, etc. We. Are. Grateful. And they’re business is making money!
2. As an online company, you are saving millions who need to stay home!
The decision some of you have made to put your products or services online has made so many feel safe in this time of unrest. You are encouraging people to stay home by offering the same experience of your business they would normally get in a safer way by not risking public contact. Masks are definitely encouraged if people have to be out, but the surest method of flattening the COVID-19 curve is to stay home. We are all so grateful to SPEND money in order to feel safe by staying home. The healthiest of us feel even more grateful, as we are probably the most likely carriers, and your business is helping us from possibly infecting the immunocompromised who may have to leave their homes.
3. Placing your products and services online shows you care about our most vulnerable.
As there are still storefront, or non essential brick and mortar business open at this time, many are excusing this by allowing healthy individuals to come in, 4-5 at a time, while they, “sanitize the store” between groups. The most likely customers will be those without symptoms, however these asymptomatic customers have become our heaviest virus carriers and transmitters. With the lowered availability of sanitizers for personal use, shopping becomes dangerous, as we tend to touch things as we shop. Even with gloves we are touching things that cannot be sanitized others may have touched. Clothing, especially, can hold the virus for up to 2 weeks. The danger is not that us healthy people could catch it, but that we visit our elderly or immunocompromised family members covered in our own, or some other shopper’s virus. If you are online, you are actually showing your concern about this epidemic, and that you care about our most vulnerable population.
4. Being a paid business at this time is keeping people employed.
Especially online businesses. The more you are open for business, and getting paid by your customers, you are keeping services open that safely employ millions. Your email service for instance has millions of employees working from home right now. They would all be out of work if we stopped being in business, and needing our business email service. They are able to safely work from home, and continue to get an income that wouldn’t exist without online businesses like yours being open NOW.
5. You’re keeping the hope alive.
The more businesses that can SAFELY stay open, the greater the hope for a resurgence of the economy. Being an open and paid online business gives hope to the businesses that must be closed at this time, as it shows people still purchasing goods and services, but from home, where they can keep a safe distance from the public. You are also being THE example of responsibility to shop owners who have wanted to be online, but never really got around to it. You are showing them it’s not only possible, but responsible.
All my love and thanks to all the businesses who HAVE taken that risk, that LEAP to put their business online. You are truly leading the way toward the recovery of our economy.