A Successful Business Needs 2 Things…
In order to start any successful business, there are two things you need to know NOW in order to start with confidence, and understand the direction you are headed, in order to put your best foot forward. These are definitely not necessary, but if you want to save time and money (time doing useless things), you’ll definitely want to read on. These two pieces are possibly the most important for success as you start any business.
The reasons, the “why’s” for starting your business will always be more important that anything you sell. Your Why is the piece that will get you through the roughest times because it truly is the core of your business. Without this, there come ebbs and flows that become difficult to surmount. The why is the light at the end of the tunnel. The reason you’ll stay on track, working through the hardest times to get through. It’s what makes it all worth it.
You need to understand what you do. With. Clarity. Without this, you become hazy on all of the issues. Your purpose becomes hazy, your customer becomes hazy, and you end up selling ANYTHING to ANYONE, which means you sell NOTHING to NO ONE. This becomes tricky, as it becomes difficult to ostracize anyone, in fear that we are losing business, however, the clearer we can be, the more we attract even those outside our niche. People are generally attracted to those who are CERTAIN about the REASON they are in business AND the specific product or service they are selling.
To wrap this up, when we can figure out our DEEP why, and what, we become able to serve the world in a much DEEPER way. Also remember this is not a one-time-thing. Please feel free to revisit EVERY time you have a transition within your business. The what and why are to evolve as you and your business do, so think in terms of the next 90 days to make your specific what and why easier to discern. Good luck and I’m here for you whenever you need more clarity or just support through this very important process.
If you’re into it, and have friends you know you could teach these principles to, please share this blog and let me know in the comments what your What and Why are for the next 90 days!
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